Sarah | The Aligned & Profitable CEO
The strategic bookkeeper who helps ambitious women scale with clean numbers, confident decisions, and backend systems that actually hold their growth.
I help women earning $20K+ months clean up their accounts, fix their pricing, and finally use their numbers to lead - not just react.
This isn’t just about being tax-compliant.
It’s about building a business that pays you properly - and makes sense behind the scenes.
20+ six-figure business owners supported through high-touch strategy
15+ years across financial systems, Xero, and business growth frameworks
$500K+ in tracked revenue corrected through pricing, planning, and data use
1 mission: to help women stop spiralling and start leading like real CEOs
HI, I'M SARAH 👋
I’m not here to do your books.
I’m here to help you lead your business with numbers you can actually trust.
As a registered BAS agent, strategic bookkeeper, and pricing consultant, I specialise in helping online service providers:
✔ Price with purpose (not vibes)
✔ Build offers that protect their profit
✔ Set up pay systems that actually work - and stick
I’ve spent the last decade inside small businesses - behind the numbers, yes, but also inside the strategy. I know where profit leaks hide, where pricing goes wrong, and how quickly things can feel messy when the back end isn’t built with intention.
My signature offer, the Pricing & Profit Audit, is the fastest way to stop guessing and finally understand what your business is really doing - and what needs to change.
This isn’t about DIY spreadsheets or financial fluff.
This is about strategic clarity, CEO-level decisions, and real financial grounding.
MY STORY
Not your average bookkeeper.
I started in bookkeeping, but I quickly realised most women weren’t just behind on their accounts - they were behind on their clarity. They had income but no insight. Pricing, but no profit. Strategy, but no data to back it up.
I built this business because I know what it’s like to feel like you’re doing “everything right” - and still unsure if it’s working.
Now I help my clients take back control of their backend, clean up what’s messy, and build businesses that are not only profitable, but sustainable.
This isn’t for everyone. And that’s the point.
The Aligned & Profitable CEO isn’t for women who want quick wins or “just the BAS.”
It’s for ambitious, high-performing business owners who are ready to clean up the backend, claim their numbers - and scale with clarity, not chaos.
My clients aren’t beginners. They’re not dabbling.
They’re running real businesses - and they want strategic, high-touch support to lead them with confidence.
This work is application only, because it demands your commitment.
To clarity. To smarter systems. To sustainable profit that actually pays you.
If you’re ready to stop guessing and start leading like the CEO you already are - you’re in the right place.
STRATEGIC GROWTH HUB
Strategic Bookkeeping for Coaches & Online Service Providers
✅ Xero Bookkeeping Setup & Cleanup
✅ Monthly Profit-Focused Bookkeeping
✅ Custom Support for Coaches & Online Businesses
CONTACT INFO
📍 Based in Australia – Working with clients globally
The Aligned & Profitable CEO - Strategy, Systems & Support for Sustainable Growth
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